Hi!
I'm Juan Carlos Mendoza,
but most people call me Juanca.
I'm a Creative Director with
a background in copywriting.
vida mujer
LOVE SONG
BY A MURDERER
A love song that hides a horrible secret
In Peru, hundreds of women are killed by their husbands or boyfriends. But even before they get to the point of committing those crimes,
the killers are already violent. Asking for forgiveness they send tender and loving messages through letters or emails.
In order to expose this reality, this idea was created to make these women aware that they should not give an abuser a second chance.
papa johns
slice
of love
a slice of pizza, a slice of love
People always want to help, but many times they don't know how to do it or where to go.
This idea was created for Papa Johns so that they could give its consumers the opportunity to truly help kids on the street who have nothing to eat. Just by ordering pizza at home we can help a lot.
mali
indelible
street art
You can paint them, but never erase them
Art is a synonym of resistance. When the mayor of Lima decided to erase the city's murals, this idea helped to keep them on the streets.
Indelible Street Art began as a personal project, then it was supported by the Museum of Contemporary Art. My older brother, who works in the cultural entertainment industry, told me that his teachers in the master's degree program used the idea in their classes as an example.
gatorade
sportscaster
An influencer on another level
Kings League final match? Yes. Live commentary? Also yes. A caster running while narrating everything? Well… only with Gatorade.
coca cola
every day
is a holiday
An ordinary day can be a special day
Quarantine made us realize that simple things give taste to life: a family lunch, a hug, a happy hour with friends.
We lost all of that when isolation began. But now, after a year in which all days were quite the same, why don't we make each day special? This was the approach we created for the Coca-Cola food campaign.
ab inbev
beer
bouquet
A bouquet of beers
to celebrate Valentine's Day
In Peru, on the same day of Valentine's Day we also celebrate the Friend’s Day.
However the brands have given much more notoriety to lovers and made this date quite corny. That's why we had this idea for Pilsen Callao,
the beer of the friends of Peru. Now the friends (with a little bit of irony) can also celebrate this day.
burguer king
dogpper
the grilled meat flavored dog biscuit
Burger King created a special product for dogs: Dogpper. A cookie that tastes like Whopper.
The brand brought this innovation to Brazil and asked us to launch it. We took inspiration from the "Crowns Campaigns",
the classic BK campaigns which show people eating at restaurants, but instead of people we did it with dogs.
grin
the
traffic
report
The Traffic Report from Hell
Lima is the city where people lose the most time in traffic. During rush hour, it becomes hell.
And this summer, with record-breaking temperatures, that hell felt more real than ever.
So on the radio, we aired a real traffic report — only this time it wasn’t delivered by a reporter, but by someone who knows hell very well: the Devil.
Only Grin, a scooter rental brand, can get you out of that torture.
renault
summer
The most fun summer
mondelez
bis
You are seeing chocolate
where there is none
Bis Xtra's communication conception is: “lack of control”. Once you eat a Bis chocolate, you´ll never stop eating it.
This behavior makes people see it everywhere. Keeping this in mind, we created ¨All the ad campaigns of the world¨, in which we use advertising cliches to warn people that they are seeing Bis chocolate even where there isn't any.
san felipe
a day for
the women
The law nobody knows,
but every woman needs to know
In Peru, there's a little-known law — Law 31561 — that grants all women the right to take one day off work each year to get a mammogram.
But very few know it exists.
cineplanet
planet
of apes
Your planet belongs to us
The planet once ruled by humans now belongs to the apes, absolutely everything. Even the most iconic characters in cinema.
ab inbev
cristal
if you really love yourteam, now it's the time to become an even greater supporter
A football team suporter does things for his team that he wouldn't do for anyone else. He would travel miles to cheer for them, get tattoos to show his love and much more. This communication was created to spread to the word that Cristal beer created a promotion where it would give part of its profits to help three Peruvian soccer clubs.